52% of customers are less likely to engage with a company because of bad mobile experience.

The importance of Mobile Friendly Design:

By separating the steps into individual page allows each page to load faster (reduces churn) and allows our end users to focus on one task at a time.ĭesign Process: Research Best Practices of Checkout For the end user this format isn’t always useful and can also cause unwanted load rendering times for our web pages. I noticed our default experience was created in an accordion format in one page. And also provide a useful experience that provides a measured opportunity to decrease checkout abandonment and increase our essential business metrics - Revenue per visitor (RPV) and average order value (AOV). It was especially important to retain the current baseline conversion rate. The challenge was creating a responsive design to meet the requirements of both traffic sources. And explaining why we need certain sensitive information from them.ĭesign Process: UX Analysis on Existing Checkout FlowĤ0% of our traffic is from mobile, and 60% is from desktop. The challenge was to figure out how to clearly set expectations on what's to come for users yet not overwhelming them. Since LifeLock Identity Theft Protection products require more mandatory information from users, three steps were added into the checkout funnel (shown above). Hence the redesign of the entire responsive checkout flow for Norton LifeLock. With the merging of these two brands and the products, the two purchase funnels need to be combined and optimized to gather essential information from users.

New cyber security products are developed and released combining Norton Antivirus, LifeLock Identity Theft Protection, and VPN for online privacy. As a result of the acquisition of LifeLock, Norton and LifeLock are now one company and one brand.

Lifelock by norton